Peter Van Schaack helps B2B companies find and fix the leaks that quietly drain revenue. On the front end, he builds custom AI sales agents that guide buyers straight to the right product instead of getting lost in a catalog or configurator. On the back end, he layers AI onto the CRM systems companies already run — Salesforce, HubSpot, Zoho — so leads get scored, follow-ups get drafted, and reps stop losing hours to manual data entry. He builds and codes all of it himself. Peter is the author of Buoyancy, Not Perfection, a business parable built around the five silent leaks that sink small businesses — Cash, Leads, Delivery, Visibility, and Efficiency — and the order in which they actually need to be fixed. He speaks on applying AI and modern CRM systems to plug those leaks, drawing on 30 years of marketing and marketing-technology experience across small businesses and Fortune 500 brands.